Cambodia to host Mekong Tourism Forum in July

first_imgCambodia will host this year’s Mekong Tourism Forum in Sihanoukville in July. The six member countries of the Greater Mekong Sub-Region (GMS) that include Cambodia, China, Laos, Myanmar, Thailand and Vietnam have banded together to jointly promote GMS as a single destination, focusing on ‘authentic experiences along the Mekong River’. The GMS covers 2.6 million square kilometres and a population of 326 million.Tourism Minister, Thong Khon said, “We are looking forward to hosting this influential annual conference and we invite the world to Cambodia’s beautiful southern coast. We are at a pivotal moment in developing authentic tourism experiences along the Mekong River so we can set the GMS apart from other tourism destinations.”Beginning this year, the new marketing strategy will help Cambodia achieve its goal of drawing 7.5 million international tourists a year by 2020 and earn the country $5 billion creating about one million jobs, forecasts the Tourism Ministry. Last year, 4.8 million tourists came to the Kingdom, up from 4.5 million the previous year.Jens Thraenhart, Executive Director of the Bangkok-based Mekong Tourism Coordinating Office, said, “In line with the Experience Mekong Tourism Marketing Strategy 2015-2020, over the past year we have developed a solid digital platform, designed to engage with the industry. With this year’s theme, we are now rolling out a unique multi-tiered content strategy to tell the stories of the Mekong, from tourism professionals, travellers, and residents, and showcase experiential travel products.”last_img

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