Sony Pictures Home Entertainment, Universal Pictures and Warner Bros Home Entertainment are to encode movies and TV shows in the UltraViolet Common File Format using Dolby Digital Plus, enabling UltraViolet users to view content with Dolby Digital Plus sound.The UltraViolet CFF is due to launch later this year, following work done by DECE members to develop the format, which is designed to play in all UltraViolet players with DECE-approved DRMs. The CFF is also designed to allow users to move or copy a downloaded file between UltraViolet media player apps and devices, allowing them to pay the movie or show on any device without having to download it multiple times.Dolby Digital Plus is currently enabled across more than one billion devices in the marketplace, according to Dolby.“The movies and television shows from Sony Pictures, Universal Pictures, and Warner Bros. are legendary,” said Ron Geller, vice-president, worldwide content relations, Dolby. “These studios continue to create compelling entertainment that delights audiences around the world. Dolby is proud to serve as their trusted partner for UltraViolet CFF and apply our nearly 50 years of audio and video innovation to help ensure that the quality of the UltraViolet enabled entertainment experience exceeds every consumer expectation.”
Arts Council England and technology innovation centre Digital Catapult have launched a new programme that will see VR and AR content makers pitch to the BBC and Google.Virtual, augmented and mixed reality content creators can apply to get support and funding through the CreativeXR scheme, with up to 20 companies to be supported by the project.Successful applicants will be offered workshops with industry leaders to support the development of their concepts. They will also get access to Digital Catapult Immersive Labs and up to ￡20,000 of funding to develop their immersive prototypes.In the New Year CreativeXR teams will pitch their work at a final commissioner showcase, attended by partners including Google and the BBC.“The potential of AR and VR to enhance our experience of a story and elicit emotion needs to be exploited,” said Aurelien Simon, head of immersive at Digital Catapult.“With CreativeXR, we want to give content creators and innovators the support, space, technology and funding that they need to develop their prototype ideas. Doing so will provide audiences with better, multi-faceted experiences, while supporting the UK in gaining a greater share of the lucrative global immersive market.”CreativeXR is calling for submissions to focus on “creative, consumer-facing experiences enabled by immersive technologies”. These can include artistic pieces, cultural experiences, new forms of fiction or non-fiction storytelling, and new forms of interactive entertainment.The deadline for entrants is November 2 and interested parties can apply online through the CreativeXR website.