Health Ministry to adopt more people-centred communication strategy

first_imgThe Public Health Ministry and the Pan-American Health Organisaion/World Health Organisation (PAHO/WHO) are working to re-draft the National Communication Strategic Plan for the health sector during a two-day consulting exercise at the Marriott Hotel, Kingston.Communications Specialists, Kevin Cook and Leticia Linn from PAHO, Washington DC are spearheading the exercise.PAHO’s Communications Specialist from Washington DC, Kevin CookThe Public Health Ministry had drafted a National Communication Strategic Plan in 2012, but this was never implemented. Ministry officials have been seeking, since last year, to redraft and implement a plan that can provide vital health care information to the public.Addressing the gathering at the opening of the consultation, Cook indicated that the importance of health communication has never been more of a priority as it is today. He highlighted PAHO’s strategy towards successful and effective health information and communication in the Americas.“Well-formulated health communication, coupled with community engagement efforts was absolutely critical to saving lives.”Minister within the Public Health, Dr Karen Cummings said that the establishment of health literacy through health promotion is essential to realising positive public health outcomes.“Health communication is an essential component of any public health programme. This vital component provides a vehicle for the transmission of messages to targeted audiences on a number of issues that can result in the creation of health awareness and the development of the embryonic stages of health literacy.”Also, PAHO/WHO’s country representative to Guyana, Dr William Adu-Krow said that effective communication is a prerequisite to bridge gaps that exist in communicating health information.“Globally, whether we want to maintain and improve health, contain immediate public health crisis or respond appropriately, the messages we send and receive are critical to creating better health for us all.” Dr Adu-Krow said.The objectives of an effective health communication strategy is to provide health information by using understandable language; to provide methods that can be easily accessed by population; to enhance the ability of healthcare providers to interact with individuals and to develop a system for management and delivery of health materials developed.last_img read more

Tottenham midfielder wants Premier League stay if put up for sale

first_imgMoussa Sissoko would prefer to stay in the Premier League if he is forced to leave Tottenham this summer.The France international joined Spurs a year ago from Newcastle for £30m but he flopped during his first season in London.Speculation is now growing that Tottenham are ready to show the midfielder the door and clubs in France are interested.Marseille are particularly keen on Sissoko and they can offer him regular first-team football ahead of next year’s World Cup in Russia.But, according to Foot Mercato, the 27-year-old would prefer to join a Premier League club if he is forced to leave Tottenham this summer.Sissoko has spent the past four years in England after joining Newcastle from Toulouse in 2013 and he would prefer to continue his career where he is rather than return to France. 1 Moussa Sissoko last_img read more