Survey Finds Local Marketing Dollars Go To Facebook Places Over Foursquare, Groupon

first_imgInterestingly, 14.3% of respondents said they’d never heard of Groupon, while 27.6% said they’d never heard of Foursquare; 26.9% said they’d never heard of Groupon’s competitor Living Social and 11% said they’d never heard of Facebook Places. Before you draw any conclusions about Super Bowl ads, the survey ran from Jan. 22 through Feb. 3, narrowly missing the Groupon advertising gaffe. According to the survey, about 72% of local businesses say they’ll spend less than $5,000 a year on these marketing efforts, with 34% spending less than $1,000. 8 Best WordPress Hosting Solutions on the Market Tags:#Location#NYT#web A Web Developer’s New Best Friend is the AI Wai… When Facebook Places launched last summer, one of the first questions (other than “how will this impact my privacy?”) was “How will this impact other location-based startups?” While Foursquare was gaining tractions and users, some questioned if Facebook’s entry into location would serve to squash it.Foursquare has hardly been squashed. The startup ended 2010 with over 380 million check-ins and now boasts over 6 million users. But a new survey from MerchantCircle suggests that while users may be flocking to Foursquare, businesses’ marketing dollars are going elsewhere.According to the 8,000 local business owners that participated in MerchantCircle’s quarterly Merchant Confidence Index, Facebook and Google are still the leaders when it comes to online marketing efforts. Respondents to the latest survey indicate that 32% are using Facebook Places to promote their businesses, with 12% planning to do so in the coming months. That compares to 8.7% who use Foursquare, with 7.6% planning to add it to their marketing repertoire soon.Behind Foursquare in the survey is Groupon, with 6.6% of local merchants saying they’d offered a “daily deal.” But 13% of those surveyed say they plan to do so, an indication that there is a demand for group-buying opportunities. audrey watters Top Reasons to Go With Managed WordPress Hosting Related Posts Why Tech Companies Need Simpler Terms of Servic…last_img read more

How Brain Defects Increase Online Gullibility

first_imgIn these enlightened times, you may think that the average Internet user is too sophisticated to be suckered in by online scams. But cyber fraud and theft are growing rapidly despite constant efforts to educate users to the danger. A new study suggests why some people, especially the elderly, seem so susceptible.According to the Federal Trade Commission, identity theft and fraud complaints jumped up to 1.8 million in 2011, a rise of 24.2% from 2010, and 4575 since 2001. The annual report from the FTC’s Consumer Sentinel Network doesn’t break down the (many) fraud categories by what’s online or not, but its a sure bet that many of these scams are conducted via the Internet.Why Warnings Aren’t EnoughIt is frustrating to see so many of these scams succeed, in some cases even after huge amounts of media coverage explicitly warning about the problem and how the fraud.New research from the University of Iowa may suggest an explanation on why this keeps happening.One of the models for how we believe something is true or not is the False Tagging Theory (FTT), which postulates that all ideas are initially believed to be true. Doubt rears its head only when a specific area of the brain, the prefrontal cortex, “tags” an event or an idea as false. The University of Iowa team’s research found that when a very specific part of that area of the brain, the ventromedial prefrontal cortex (vmPFC) is damaged, the doubting system is not as efficient.“Damage to this area of the brain causes a ‘doubt deficit’ that results in greater credulity,” the team wrote in the journal Frontiers in Decision Neuroscience. One of the ways the vmPFC can become damaged? Natural aging.This would help to explain why so many fraud cases seem involved older citizens. A 2009 MetLife Mature Market Institute report, Broken Trust: Elders, Family and Finances, revealed that up to one million older Americans are victims of financial fraud each year, and that number is growing.You would think that, having been around the block a time or two, the elderly might be less prone to fraud victimization. But if a victim’s cognitive mechanism that would normally see through a flam-flam job is not working properly, then it makes sense that they would be easier to fool.How To Avoid Online FraudIf you’re still worried about Internet scams, here’s some simple advice:Have patience. This is the one you should use for every financial proposal. Very rarely does someone really want to give you money, and if they’re in a hurry, something is wrong. If someone pays you too much money and says they trust you to wire the overage back, take your time, no matter what they say. Chances are, whatever check they sent you is about to bounce sky-high. If it clears, then send them the change. Tags:#science#security#web Why Tech Companies Need Simpler Terms of Servic… Follow up with phone calls. If someone claiming to be a relative or friend emails from a distant place saying they’re in trouble and need money wired fast, practice patience again. Take five minutes and call that person. Very likely, they haven’t even left home. brian proffitt Your bank already knows everything. If someone calls from your bank or credit card company asking for personal information, remind them you already told them all of that in triplicate when you first signed up for the bank or credit account. Politely hang up, and then call the bank on your own to make sure there isn’t really a problem.Tablets and mobile devices are making it easier for all segments of the population to get online, so the number of potential victims continues to grow. And as long as there are potential marks out there, fraud will never fade away.center_img A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market Related Posts last_img read more

Why Verizon Killing Its 3G Network Probably Won’t Save You Money

first_imgdan rowinski Tags:#Carriers#lte#verizon Why IoT Apps are Eating Device Interfaces Related Posts Role of Mobile App Analytics In-App Engagementcenter_img What it Takes to Build a Highly Secure FinTech … We will soon be witness to the death of 3G. At least, we will from Verizon. Speaking at the Deutsche Bank Media, Internet and Telecom conference, Verizon chief financial officer Fran Shammo said that Verizon could start phasing out its 3G CDMA chips by the beginning of 2014. The goal, ultimately, will be to lower subsidies that carriers pay to smartphone manufacturers to carry new devices.As it stands in the United States, the big carriers pay full price for smartphones like the iPhone or Samsung Galaxy S 3 then retail them at a reduced cost tied to two-year contracts. This subsidy costs the carriers a lot of money up front and is a drain on their quarter-to-quarter revenue. The carriers end up ahead if a user stays for the life of the contract (or pays an early termination fee), but anything a company like Verizon can do to lower its subsidy prices is good for its bottom line.“Then if you look out into late 2014 then you start to think of things like, okay, so now I can start to take the CDMA chip out of the phone and just have a pure LTE handset. That also starts to reduce subsidies. So over the next two to three years I think we will start to see subsidies come down,” said Shammo, according to a transcript of the interview from Thomson Reuters (PDF).What is stopping Verizon from phasing out its 3G CDMA network and moving to LTE permanently now? The answer lays with an overlooked aspect of smartphones that users tend to forget exists: voice.The Coming Of Voice Over LTEAs it stands now, smartphones running LTE cannot make calls over the 4G network. LTE is a big, fat data pipe and it is indeed very fast. Yes, you can use some IP-based services to make calls (Skype, for instance), but the traditional phone call is not available on the newest wireless standard.The challenge is that LTE is an IP-based system (akin to Wi-Fi) and does not handle traditional voice. When you make a call with your 4G LTE Verizon phone, you are actually still using the 3G network. Most people do not know or care how that works, but it forces companies like Verizon to keep expensive chipsets in their smartphones to handle voice calls. Verizon’s CDMA network is also why devices like the iPhone 5 cannot simultaneously make calls and browse the Web. The standard just does not allow it. This will change when Voice Over LTE (VoLTE) is available, likely near the end of 2013 or the beginning of 2014. “So I am a believer that over the next two to three years subsidies will start to decrease just because of the ecosystem. Then, for us, I think – for Verizon Wireless one other important ingredient for us is obviously we are investing in all this LTE technology. We will ultimately get to Voice Over LTE, probably end of this year, beginning of next year,” said Shammo.What Does It Mean For You?More than any other industry, the mobile operators play a very fluid game of ARPU – average revenue per user. As we have seen in the past, the supposed “deals” we have seen from the carriers are really just rearranging how the language and structure of contracts are made. For instance, with Verizon’s “Share Everything” plan, you are going to pay basically the same as you were under the previous plan for data plus a couple extra dollars per device you add. It remains to be seen if Verizon will actually pass on savings from lower subsidies to consumers buying devices. So, Verizon cutting out CDMA in the next year for the sake of lower subsidies is not likely to lower your own data bill. If there is anything that consumers can count on it will be that companies like Verizon will always be looking for ways to squeeze the ARPU out of them.  The Rise and Rise of Mobile Payment Technologylast_img read more

Gujarat police constable exam cancelled after question paper leak

first_imgOver 8.75 lakh applicants in Gujarat who were set to take exam for 9,713 unarmed police constable jobs were in for a shock when the exam was cancelled hours before scheduled time as the question paper was allegedly found to be leaked. Chief Minister Vijay Rupani has ordered probe in the matter.The exam was scheduled to start at 3 p.m. on Sunday in 2440 centres across the State. However, the written examination was called off barely a few hours before it was scheduled to start after it surfaced that the question paper was leaked, said Vikas Sahay, chairman of the Lokrakshak Recruitment Board, the body that conducts recruitment for constables in the State.“Questions and answers started circulating on some social media before the exam was to begin,” Mr. Sahay told media persons in Gandhinagar.Mr. Sahay said the exam will most probably be conducted again within a month.“Chief Minister ordered probe immediately after he learnt about the leak of exam paper. He also said that the State government will provide free transportation to the applicants during the exam when it is held,” a CMO press release stated.last_img read more

‘Vote! Love! Support PBA,’ among signs borne by ‘Spider-Man’

first_imgSports Related Videospowered by AdSparcRead Next MOST READ “It’s not my intention to hurt anyone. My message is about spreading love so why would I even go out there and hurt [June Mar]?”Felizarta, who was yet to be identified at that time, told league Commissioner Willie Marcial that he decided to make a statement “because it’s the elections.”He said that he had been doing stunts like this “since 2010” and that he is running a charity.“I think this is the only chance for us to get things right,” Felizarta explained in Filipino.Two more men were captured by venue security who were later identified as Flenn Lola and Rayahn Paredes.ADVERTISEMENT Private companies step in to help SEA Games hosting MANILA, Philippines—The costumed spectator who disrupted Game 5 of the PBA Philippine Cup Finals between San Miguel and Magnolia on Friday night at Araneta Coliseum will be facing multiple charges, the Inquirer learned late Friday night.PSSG Oliver Bocade of Quezon City Police Department’s Station 7 said that 31-year-old Paolo Felizarta is facing charges on the grounds of unjust vexation, and alarm and scandal after entering the playing court which caused a fracas late in the game.ADVERTISEMENT View comments Bocade, who is the case investigator, said that Felizarta, who was donning the costume of “Spider-Man” simply wanted to send across a message, which was “to be wise in this coming election.”Felizarta, who hails from Imus, Cavite, streaked onto the court at the 3:06 mark of the final period, bearing a sign.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsHe ran into Beermen center Fajardo and collided with Christian Standhardinger before he was eventually caught by members of the Araneta’s security and was dragged into the coliseum tunnel where he was unmasked and asked about his objective.“I just want us to love each other. That’s it,” Felizarta told reporters in Filipino. “I couldn’t clearly see through the mask. I’m sorry. SEA Games hosting troubles anger Duterte Hontiveros presses for security audit of national power grid PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. LATEST STORIES Paredes hit Lola under the assumption that the latter was in cahoots with Felizarta. All three were brought to QCPD’s Station 7 later that night.Fajardo, who was shaken after the collision, told reporters after the game that his jaw continued to hurt. Though he said that he won’t be pressing charges against Felizarta as “no one was seriously harmed.”Recovered from Felizarta were at least 10 neon-green signs. Some of them read “Peace for the Philippines,” “Vote! Love!” and “Support PBA.”Felizarta is expected to be detained until next week as his processing his case could start on Tuesday the earliest due to the weekend and the midterm elections set on Monday. Bocade also noted that it usually takes three days for cases to be raffled to a municipal court.Bocade said Felizarta could post bail. The amount, though, will be determined by a fiscal.“In our experience, minor offenses like this would set someone back by P2,000,” he told the Inquirer.Felizarta was eventually joined by his younger brother and cousin, who both asked not to be named. The pair said they had no prior knowledge of Felizarta’s plans to disrupt the game and stressed that he is different from the “Bicolanong Spiderman” whose charity work is documented in the internet.They said that they are considering on suing San Miguel’s Ronald Tubid, who in the Inquirer’s footage could be seen throwing a punch to the back of Felizarta’s head.The Inquirer tried to ask Felizarta for further comment to which he begged off from. Panelo: Duterte ‘angry’ with SEA Games hosting hassles Cayetano: Senate, Drilon to be blamed for SEA Games mess Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue Philippine Arena Interchange inaugurated DA eyes importing ‘galunggong’ anew At the buzzer!last_img read more