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Twitter users recall TV advertisements at a far greater rate than non-users, according to an upcoming study from the social media platform.Jean-Philippe Maheu, managing director, global brand strategy at Twitter said the new research shows that users of the social network who tweet while watching TV are much more likely than non-Twitter users to remember the advertisements running between the show they are watching.“There’s a 37% increase in ad recall among people watching TV and tweeting,” he said, adding that users tweeting about TV shows are doing so through their airing not during commercial breaks.Maheu revealed the research findings at the opening keynote of this year’s NATPE event in Miami.In the session, entitled ‘TV x Twitter: How to Make the Social Soundtrack Integral to your Business’, executives from the social media platform told delegates how the worlds of Twitter and TV are increasingly intertwined.Delegates were told that four out of five US viewers are regularly using another device while watching TV.Twitter’s head of TV Fred Graver said that after last year’s Upfront presentations in the US, broadcasters and cable channels invited Twitter to work with the producers making their shows to help them better engage with audiences.He cited CBS series The Good Wife and NBC’s Law & Order: SVU as the two shows that had gone on to be the series that have most successfully used the platform to engage with audiences.Graver went on to say that Twitter will increasingly become a tool for discovering TV content.“I don’t think anyone will be watching ‘TV’ on Twitter,” he said. “It will point people to other devices. It will become a guru that helps you watch what you want to watch when you want to watch it. People have recreated the TV guide on TV.”
French cable operator Numericable saw its net profit for the first quarter rise by almost half thanks to growth in subscribers and lower debt charges. Numericable added 70,000 subscribers in the year to March, representing growth of 4.3%. Multi-play customers were up 5.6%, while TV-only customers dropped by 15%. ARPU grew by 2.7% to €42.10.Numericable posted a profit of €35 million, up 48%, on revenues of €327.6 million, up 1%. Residential revenues grw3 by 1.8% to €219.2 million.The company confirmed its objectives for the next two years of growing revenue by between 2% and 5%, with an EBITDA margin target of 50% by 2016.Numericable also said it expected its acquisition of SFR to close by the end of the year.
Samuel GähwilerSwitzerland-based Joiz Global has appointed the former controller of digital at publisher and media group Tamedia, Samuel Gähwiler, as its managing director. Gähwiler will develop the company’s creative and commercial strategy, working with clients and Joiz developers to produce marketing solutions.Another new hire, Itai Aaronsohn, has been named head of product and will report to Gähwiler.Joiz Global is a marketing firm that claims to unite TV, online and mobile to “increase and enhance consumer interaction, motivating viewers to become highly engaged users.”
Ghana’s Mega-Choice Digital Network has signed a 10-year contract with Eutelsat for distribution of its new direct-to-home (DTH) TV service.Mega-Choice, an associate company of Ghana’s first private television network Crystal TV, has taken capacity on the Eutelsat 16A satellite.It will initially offer its TV service to viewers in Ghana, but plans to extend to other West African markets as part of a second phase of growth.The new platform will offer a mix of free-to-air and pay channels with a particular focus on news and entertainment.Aljazeera English, Crystal TV Prime, Deutsche Welle, E TV Ghana, EWTN Africa and Asia, France 24 English, CGTN, Paradise Music Channel and Metro TV will be among the first free-to-air channels to be available.Its pay TV line-up will include a number of channels from SPI International/Filmbox Channels Group, such as Filmbox Africa, Filmbox Arthouse and Filmbox Action.