jewelry chain store location requires scientific analysis, if you want to run a shop, the importance of site selection can not be ignored. Many novice is not very good at this problem, so you can learn a lot of other people’s successful experience, learn together.
1, urban and regional planning
is planning for the future development of the prospect of drawing, thus changing the future city in space pattern, which makes some market prosperity or become cold. This big background, the consideration of the environment, is a prerequisite for the choice of the local market conditions, or a shop not only can not feed the three generation, but become the burden of the three generation.
2, jewelry chain stores from the bus station as soon as possible
foreign called "TOD" oriented, that is subject to the operation of the business bus line. Because, the bus stop stream of people, the surrounding accessories chain will naturally be favored. Retail investors in the investment, we must first understand the city, especially the future planning of the region’s information, and public transport planning is the basis for its selection.
3, "gold, silver edge, belly
in a commercial street to choose "corner" and "edge" on the shop. "Gold, silver edge, belly is the site selection, the shop in the popular commercial secret. The benefits of a commercial street is not equal, the shop on the corner shop is the first choice. Because the corner sink four people, people should be based on a long time, so the corner shops due to many people will bring wealth wang. "Edge" refers to a street at both ends of the shop in the stream of people to enter the port, but also just entered the commercial street is interested in the flow of passengers, there is time to stay in the place of high intensity, the business of the shops thriving. "Belly" refers to the middle part of the street, because of traffic dispersion, shopping, walking to the frail and declining interest in jewelry chain stores operating difficulties.
4, choose low not high
consumers in the jewelry store chain walking shopping for time, effort, often do not want to go upstairs, and thus the lower part of the jewelry store chain often create higher profits than other floors. To this end, in the choice of shop, choose the one or two layer than the choice of the three or four layer jewelry chain stores to have more operational safety. In other words, the height of a commercial building and its economic benefits are inversely proportional to the relationship, that is, the higher the floor, the lower the sales, so less profit. This is determined by the consumer’s shopping habits and consumer psychology.
5, jewelry stores and shopping district requirements coincide
The combination of
to a certain market space, industry formats and objective requirements, can only adapt to the operation smoothly. Generally speaking, the existing business district in the retail recommendation