My views on website navigation planning and design

[China’s new network chief SEO Consultant: Shu Yi] topic of this issue: site navigation planning and design

talking about navigation, everyone is not strange, such as "Friends of home" Tab navigation, site maps, software menu navigation, index table, and so on. The navigation design looks very simple: just putting some links on the page, through which users can browse and use the entire site. This is not the case. Navigation design is very complex and rigorous. Now let’s take website navigation as an example to analyze the complexity of navigation design:

‘s topic for today’s topic: designing a web site for navigating


needs to achieve:

1, provides a convenient method for users to jump between pages

2, which can express the relationship between pages, pages and content

analysis: people instinctively have a sense of space. Imagine you sitting at home now sofa watching TV, suddenly there are visitors, you will go up to which direction? High school friend is sitting in front of you or behind? – don’t ask everyone will soon answer. Also, when we design web navigation, be sure to tell the visitors where they are and where they can go.

users need to know where they are in the information space of the website, and we also want to help the user build a sense of space through our designed navigation system. What we call a navigation system is that it is impossible to accomplish a goal only by means of a certain navigation mode.

design: provide a complete navigation system, including global navigation, local navigation, auxiliary navigation, context navigation, remote navigation,

global navigation: a set of key points from the final page of your web site to another page, where you can go eventually in global navigation wherever you want to go. Effect Demo: booking E travel web site map (

partial navigation: provides a parent, brother, and sub level access to a page, which is the user’s access to the nearby site in the information space of the website. The design of local navigation has a direct impact on the quality of the whole navigation system.

assisted navigation: provides quick access to global navigation and local navigation of content that cannot be reached quickly. Users shift the browsing direction without having to start from scratch.

context navigation: when a user reads text, it is precisely when they need context assistance information. An accurate understanding of the user’s needs provides links to them (e.g. text links) when they read, which are more efficient than user search and global navigation. The map of context navigation is similar to auxiliary navigation, where it is no longer drawn.

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