Clever soft Wen commonly used in five forms

soft wise in a "soft", it is the pursuit of a silent, salutary influence of education communication effect. As a ruthless character behind a gentle appearance and not dew, and overcomes invisibly, until you find this is a soft text, you have not cold at the fallen into a carefully designed "soft text ads" trap.

soft, although the myriads of changes, but eventually, mainly in the following ways:

, story type: in a moving story, bring out the product and let the consumer accept the product while accepting the story. In fact, the story is not the purpose, the product clues behind the story is the key to the article. Here to emphasize that the story of knowledge, interest and rationality is the key to the success of soft wen.

two, questioning. Here is a question, then ask and answer about this question from. For wrote "do 1+1=1 thing is not lose money", attracted many people’s attention. Worth to make is that this topic must grasp the timing and duration, attractive problem, the answer is to accord with common sense, not in this case, Its loopholes appeared one after another., soft Wen is spoiling your website and the brand of the sword.

three, with emotion to do articles: take emotion to do soft Wen, has always been more important, because only emotional things can let people mind interlinked. "When beauty becomes a luxury," the article resonates with a lot of women, so’s visits have increased considerably. The article touched the hearts of women and touched the woman who read the article. Therefore, many businesses have always been emotional marketing as a panacea.

four, promotional style: for example, there is such an article "* * *, in Beijing to buy crazy!" such a soft text, from the psychological to consumers caused a shortage of demand. Through an influential effect, prompting consumers to buy desire.

five, threatening soft wen. This soft form is just the opposite of emotional soft text. Threatening soft Wen hit people’s weakness. In 2008, the five most feared killers behind men, in fact, were more likely to be remembered. However, we must grasp the degree of excessive, but people are disgusted!


these five kinds of soft form, application is not isolated, it is best to combine them, and enterprises should also be based on the overall marketing strategy to promote the process of an important campaign.

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