[on the one hand, traditional stores to their own business platform to protect the living space, on the other hand, is not willing to spend the capital built in the physical channel, free to become Tmall business platform to store]
with the double 11 approaching, the traditional home stores no longer calm.
recently reported that the Beijing EASYHOME Investment Holdings Limited (hereinafter referred to as "EASYHOME"), Meikailong Home Furnishing group Limited by Share Ltd (hereinafter referred to as "Meikailong") and other 19 traditional Home Furnishing stores, signed a boycott of opinions, to prove safety of Tmall this year eleven new play – breaking Online and offline business boundaries the next line store experience.
Meikailong said, strictly prohibit any merchant in any form in the store or other electricity providers online promotion spread dual eleven activities; strictly investigate businesses using Tmall POS machine to do online sales; strictly prohibited businesses for factories in other electricity providers online orders for delivery and installation. "We are only in the implementation of the China Furniture Association notice." Meikailong relevant responsible person said on the "First Financial Daily", published notice of stores from October 23rd, Chinese Furniture Association Market Committee issued "Chinese Furniture Association Committee on electronic commerce market norms work opinion" (hereinafter referred to as the "opinions").
insiders believe that the traditional Home Furnishing stores boycott business motivation, one is to protect their own business development space in the future, on the other hand, is not willing to work for them "".
"we can understand the idea of the store, but, on the development trend," blocking "is not a good way." Federal furniture group chairman of the board of directors assistant Zhong Haizhou told reporters that the two channels between enterprises and dealers, relatively easy to become a sandwich".
stores to guard the third of an acre
released in the China Furniture Association proposed to carry out the views of manufacturers and businesses online sales, stores and other key partners to conduct informed and will be adjusted to the price of online stores and consistent; without the store allows trademark not make store publicity, will be allowed to store business to his trade through the power of mobile POS".
intention of doing this is to "let the store to become the electricity supplier can not disguise the offline experience places, can let the dealer become electricity providers under the line of porter."
"blocking Tmall out there is no point, do not put the consumer and Internet trends in the outside." For the boycott, Tmall official told reporters that.
traditional store boycott double eleven is the game of the two forces." A well-known brand Home Furnishing responsible for that, on the one hand, traditional stores to their own business platform to protect the living space, on the other hand, is not willing to spend the capital built in the physical channel, free to become Tmall business platform store.
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