as a kind of network marketing in various forms, content marketing thought is simple to understand for everyone to write soft, in fact, as a means to promote the effective implementation in accordance with the text, content marketing is not only soft, because a good marketing plan also requires careful thought to plan.
in the previous era of television, who cast the ads in the major TV, who will be able to effectively convey information, leading consumers to buy. In the Internet era, everyone is composed of huge information Manhanquanxi, all kinds of goods when the consumer can choose a superb collection of beautiful things, and how to get their goods in the strong interest and nutrition information stories stand out? Hard advertising is definitely not your first choice. Therefore, learning to do content marketing is more important than a single advertising marketing.
content marketing should have goals and taste, must be aware of.
today’s marketing is no longer a child’s street selling, simply the pursuit of rough exposure and attention, and now the marketing is clearly more to the pursuit of brand value. On such a basis, content marketing will have more meaning. But in the process, operators have to understand, everything should be more from the consumer perspective, transposition of comparison, if you want to promote things, even their own can not satisfied, then how can let more consumers accept? Content marketing pattern and positioning, and target to taste, taste is grade, make it easier for consumers to accept, is simple, the real goal is to have the correct promotion, promotion group, this will create a more reliable and more effective marketing, the whole process is transformed into effective profit results.
word of mouth is the core values of content marketing
for the distinction between primary marketing and advanced marketing, you may not have a clear concept, in my opinion, the primary marketing is that you are telling stories, and senior marketing is someone else to tell you stories. Although the content marketing is to get through the primary marketing, marketing to get their own content to pay attention, but let more people have their own identity and then for their own propaganda is clearly the ultimate goal we want to achieve. Here to sea fishing, for example, their marketing is obviously advanced content marketing, sea fishing on the network without a hard wide, even the promotions are not much, but why sea fishing has overwhelming trend all over the country on both sides of the Changjiang River under each shop? Also can every day full of hot degree needless to say. But why is this? Is clearly a good reputation, in the era of Internet marketing, word-of-mouth reputation is everything, will make your brand have spread rapidly in the invisible, at this time there is no content marketing leads to what you focus, because the core itself is of concern to everyone. Of course, in the process of the establishment of the reputation, we render the content for the service to extra care, otherwise cause deviation will make the process of self marketing sword Zoupian front.
content marketing is not just writing chapter, but also to do their own.