Abstract: Tutu is a focus on segments of the mobile terminal image social applications. From its name and Logo can be seen, this is a Tucao function as the entry point of the product.
was originally Facebook to $1 billion acquisition of Instagram has now grown to a valuation of $35 billion, the number of users over 200 million of the company, but also carrying the largest picture of the social market abroad.
fortunately, because you know, the normal use of Instagram at home and not, it also makes a lot of entrepreneurs want a share in this market. Including the focus on brand filter Nice, social force women’s fashion brand IN, and it had become fashionable for a time picture voice pops social applications etc.. It is interesting that the domestic picture does not develop social and such as Instagram covers the entire age of the user’s application, or a breakthrough in a vertical segment, or from some unique features.
Tutu is a focus on segments of the mobile terminal image social applications. From its name and Logo can be seen, this is a Tucao function as the entry point of the product. "Tucao + picture of this set, so I immediately think of A, B station barrage + video" combination, but in the actual use of the experience, is also very similar to the image on the video converter is a barrage of play.
Tutu target audience is very clear, basically all secondary school students, about 95 years old and after the age of 00. The picture content on the platform is self portrait in the key users, Tucao, many students between funny words. In order to achieve the effect of Tucao consistency, when the user selects a picture, all related to Tucao will play in the form of horizontal scrolling, largely to video barrage effect.
Barrage is so popular, in addition to the content of the video is Tucao, because interaction is great which contains. Tutu did a lot of fun at this point. Click on the picture to comment, click the picture on other people’s comments, you can reply directly, which will produce the barrage video we called "baby", to carry on a particular topic around Tucao a picture, then the user can focus on the interest of the people, to talk to friends.
and Instagram pay more attention to the picture itself is different, Tutu provides a one to one chat function, the picture will be further extended to chat social networking.
at the end of last year on the line, the Tutu growth rate is amazing, the founder of Pan Lingzhi gave me a copy of the data: 10 days; 300 thousand users upload 80 thousand photos every day, every second there is a picture by >