How to use emotional 20 months of growth of 2 million 800 thousand users Better than any word of mou

Abstract: Canva is an online graphic design platform, Canva is committed to providing users with a graphical design, and can share with the social networking platform online graphics design platform. The company grew by about 2 million 800 thousand in the next 20 months. And the secret of its success lies in the product and the user’s emotional support.

 

maybe I should start with a question, this problem is plagued by a lot of start-up companies, I should listen to the needs of users,

?Most

will use a simple yes or no answer to this question, one side of the debate that you should test all things, they say you should use the Google AdWords system, and then see whether people will click on your ad. If they don’t, then you may think that your business is not that viable. The other side of the argument that Henry · the great motto "Ford if I ask people what they want, they will say a faster horse" (Note: this means that the vast majority of users are likely to be ignorant, listen to their feedback on products is no help.

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Canva is an online graphic design platform, Canva is committed to providing users with a graphical design, and can share with the social networking platform online graphics design platform. The company grew by about 2 million 800 thousand in the next 20 months. Its founder and CEOMelanie Perkins Canva to share the successful experience in network compiler finishing this article. In Perkins’s view, whether to listen to the user depends on the timing.

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#1: we did not ask our users to create what

when I was in college, teaching was also designed. Many students come from different departments to study design, as part of their professional learning career. However, it took them a long time to learn the basics of the course, and at the end of the semester, it was hard to say that they had learned to operate the tools, not to mention the "communication"

I don’t believe you can ask your users what you should build. If I ask my students (or professional designers) to ask what they want, they will use for improving the design of software, in their view, those who do not have a design experience, certainly do not know how to gradually improve the product experience.

, however, those who do not know anything about the design, are also trying to use the design tools, and for the most basic users of Canva products, which help me to get a specific insight from the observation. Obviously, these design tools are complex and tedious, and beyond most people’s area of expertise, but I know that the ability to communicate the design tools of these features are very obvious in the future, everyone will have the same ability, they will be more.

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