gift industry rise in e-commerce, it seems to fall into the low cycle, competition becomes increasingly fierce, the traditional gift in small businesses is difficult to obtain profit. In 2003, Wu Keji created his own way of Ming gifts. Zhejiang traditional business sensitive and hard, with ten years of experience in the industry, he was known as "the gifts of experts in the local industry". Today he taught you how to open a gift shop to make money.
"many traditional companies are facing restructuring, you must understand what is the gift industry, who is your opponent." Wu Keji said that in the face of the impact of e-commerce, traditional gift shop must transform and innovation.
China in the gift industry is a relatively new industry. At the beginning of development, due to low investment, relatively high profits, there are a lot of people involved in this industry.
"the fundamental reason is that the product itself can not create a moat." Wu Keji said that now the gift industry as China’s economy is currently in the industrial upgrading of the inflection point, but also need a turning point.
entrepreneurs to develop high value-added services to maintain high profits.