The importance of obtaining a trademark for your credit union

first_img 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Imagine your credit union is undergoing a rebrand. You’ve spent months selecting a new name, creating a new set of brand guidelines and even designing a gorgeous new logo. Everything has been going according to plan, and you can’t wait to unveil it to the public. When the day for your new brand to launch finally rolls around, to your horror, you discover that another credit union has a trademark on the name you selected. Cue “The Price is Right” losing horn.Trademarks exist to protect your credit union and serve as intellectual property. Trademarks are important to credit unions because they help protect your brand as expressed in recognizable images, signs, logos, designs or expressions. A well-defined brand, in turn, distinguishes products and services and builds loyalty among members. Think about the Nike “swoosh.” Not only is Nike’s name trademarked, but the symbol is, too. Both are recognizable, and both are impactful.It’s not necessarily a fast process to go from zero to Nike. You might find a name, logo or mark that’s “just so you” and it’s listed as available, but you’ll need to start the process as soon as possible so as to not lose it. This will minimize delays in the full deployment of your new brand as well as ensure that you are able to secure whatever it is you want to trademark before it’s too late. On average, it takes one year to complete the entire process.But why spend an entire year on this? Why is trademarking so important to your credit union? Glad you asked! continue reading »last_img read more